LONDON, 23 AUG 2018 – InPlayer, a leading provider of content monetisation solutions, today announce the release of a completely rebuilt version of their paywall. The new interface adds more flexibility for InPlayer clients while improving stability and trust-building designs.
“After analysing behavioural data collected over several months we were able to redesign our paywall to make the purchasing process more smooth to further improve conversion rates, and to add some very nice branding opportunities for our clients.” says Emma Agering, CMO. She continues: “We know that high revenue from selling videos and music comes from building trust with the users, and the best way to do that is with a robust product, which in turn gives them the confidence to register and pay.”
This updated version of the InPlayer paywall is built following a major update to the platform, now built on microservices to allow automatic scaling to easily handle any unexpected peaks from clients’ users. The new paywall is built using a state of the art JS library that improves, structures and simplifies development and maintenance of the code. Product Manager Matej Petrov comments: “We aimed to re-invent and we really did! The new version of our paywall is an overall change in our design and technology, providing a more sleek and smooth experience for end users, but also a sustainable path forward for development.”
Dramatic improvements of the paywall include:
InPlayer, the world’s leading pay-per-view and subscription solution, helps set up growing recurring revenue for any company that is looking to enable online sales and access management for their video, audio, files and html content. With millions of dollars in transactions managed, InPlayer has helped make thousands of live events profitable for the OTT industry, rights owners, agencies, artists and corporations around the world. Being a paywall company – purchase completion is of highest priority, which is why InPlayer never leaves any client without end-user support. More information: inplayer.com